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The Golden Rule is the principle of treating others as you’d want to be treated. The golden rule really should be remembered in practically everything we do. It’s easy in our digital world to feel detached. In this episode, I share one simple concept to remember that will help guide you when it comes to …
To leverage your time, it’s smart to outsource your social media management. You may fear that once you delegate your social posts, that your messaging will no longer be uniquely you. Your social feed will no longer be as personal. On the contrary. Whether you’re posting everything yourself or outsourcing, your social feed can either …
An essential part of growing any business is planning AND implementing your marketing strategy. Without marketing, you won’t have a sustainable business. You must be able to attract your ideal client and maintain a steady flow of business or cash flow. Show highlights: Three reasons why most solopreneurs just starting out have trouble establishing a …
There are many great reasons to start a podcast, five of which are… People are listening. Make a more personal connection with audience. You position yourself as an expert in your niche. Build your network. Potential to make money. The first and foremost thing you need to do before you start your podcast is to …
I remember vividly the day that I made the decision to become a podcaster. It was the day that I was casually talking with Cliff Ravenscraft at a conference and he pushed me over the edge (in a good way). He motivated me to take the plunge and do it. Was it easy peasy? I’d …
Chances are, you probably already know that you should be growing your email list. If not, then, I’m telling you, you should be growing your email list. There are many elements when it comes to content marketing but growing your email list should be your top priority. Each contact should be treated like gold. In …
Company branded email is a detail that shouldn’t be overlooked when you are starting your own small business. Yet, it often is! No matter what stage you are in your business, if you are using a free email account (like gmail, yahoo, msn, etc.) it’s time to STOP! This detail matters. In this episode, I …
Let’s face it. Consistently creating content is not easy. It takes commitment. It takes time. It takes work. And sometimes it can be an uncomfortable process. Uncomfortable because there seems to be that looming deadline over your head and you’re busy and unsure what to write or record. Listen as I share why sometimes it …
In my role as creative director, coach, and mentor in our content marketing agency, I know this to be true… no two clients are exactly the same. Their viewpoints, their goals, their perspectives, their missions are individual. All, however, see the benefit of making sure to use the opportunities of communication through online means to …
What is your game-plan for 2021? Most certainly 2020 was interesting. It was an exceedingly difficult time for many. For others, it was a time of growth and discovery. Undoubtedly, all the changes and health concerns had all of us pushed out of our comfort zones. Although things don’t magically change when the new year …
