Golden Rule of Email Marketing

The Golden Rule is the principle of treating others as you’d want to be treated. The golden rule really should be remembered in practically everything we do.

It’s easy in our digital world to feel detached. In this episode, I share one simple concept to remember that will help guide you when it comes to writing emails to your list.

Behind every email is a person.

When it comes to writing emails, if you always think of ONE person and speak to them as if they were in the room with you, you will resonate with many on your list.

Sure, you may miss the mark with some individuals, but you’ll be on target for many. Trust your gut and frame your email message like a conversation that you’d have in person with that ONE individual.

Set up your systems to include value driven emails sent on a consistent basis.

Your nurturing series should be a staple of your email marketing plan to keep your relationship building foundation strong.

Then, when you do have a special event, a course, coaching service, or any other type of offer, the sales copy you write won’t feel so forced. Your message will be a natural progression of how you are helping your subscribers. It’s like telling a friend what’s best for them and how you can help.

Follow the golden rule in your email marketing. Talk to others as you want to be spoken to. Help others in a way you’d liked to receive help.

Because… behind every email is a person.