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If you were to tell me ten years ago that I’d have a career in marketing, I would have thought you were crazy! In this episode, I share a little story about this reluctant and apprehensive marketer who had transitioned into becoming an owner of a content marketing agency. The very word “marketing” conjured up …
This episode focuses on how to tap into the magic of repurposing your content. Not everyone digests content in the same way. Much of the time, one piece of content will lead to another, then another. When you tap into the magic of repurposing, you’re able to add value to your followers and make new …
Social media is an important piece of your overall marketing strategy because it’s a means of communicating with individuals. Since social media is personal and a way to build connections, are you cheating if you have others write and publish our social posts on your behalf? Absolutely not! Creating your personal brand and offering services …
Do you ever feel overwhelmed by the pressure of creating consistent content and struggle to get it all done? All the online influencers are content producing machines! They are everywhere and doing everything! Video, podcasting, blogs, and on every social platform imaginable. First of all, stop comparing yourself to those big online influencers. They’ve worked …
Now, more than ever, you need to grow your personal brand. If you want to stand out from your competition in your niche, attract new clients, and build a thriving business, it’s important to create a powerful, thriving personal brand. Your personal brand is one of your biggest assets when it comes to building your …
You’re not alone if filling your content calendar with social media posts is a daunting task. When it comes to thinking about what to post, it’s perfectly normal to feel overwhelmed by the whole process. Sometimes it may feel like you have writer’s block. In today’s show, I’m going to go over a few social …
We all have a mindset, or an established set of attitudes, about practically everything. Big or small. Today’s show revolves around forming the right mindset when it comes to social media marketing and using it as a tool in growing your business. It’s been my experience, through conversations with many individuals, that most fall within …
When building your personal brand, my recommendation for your core piece of content where all other content draws from is either podcast or video production. However, if you’re just getting started producing a podcast or publishing consistent videos may seem like too big of a mountain to conquer. In this podcast episode, I share other …
Nowadays, it’s inevitable that you’ll be working with digital files. If you want to be able to work from anywhere, picking up your huge filing cabinets and hauling them everywhere you go is simply not feasible. Or, you may not have room in your house for all the files and cabinets you should keep for …
Many of my clients who I help with creating their content strategy are overwhelmed by the very thought of creating so much content. You don’t have to feel overwhelmed when it comes to content. As mentioned in my last post, start with choosing to either write articles, record podcasts, or produce videos. Choose one type. …
