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Marketing is often misunderstood as being purely about advertising or selling. However, as Evan Cox, a certified Storybrand guide, reveals in our recent conversation, it’s much more than that. At its core, marketing is about building relationships and understanding the needs of your audience. Evan views marketing as a key tool to build relationships. Whether …
There are four essential elements that I believe should be in any marketing plan. These parts are all connected and work together to make a strong marketing strategy. They are not separate, but each play a special role in reaching marketing goals. By knowing and using these parts well, you can create a plan that …
The terms ‘sales’ and ‘marketing’ are often used interchangeably. However, these two concepts, while closely related, have distinct differences and play separate roles in the growth of your business. Understanding these differences and learning to utilize both effectively is an essential part of growing a successful business. Marketing: Continuous Nurturing Marketing serves as the foundation, …
Businesses exist to solve problems. However, articulating how these problems are solved can often be complex and difficult. Many business owners face challenges in selling their products and services because their communication about their business ends up confusing potential buyers. Marketing your business involves finding a clear voice that defines who you are, who you …
In a recent podcast interview with Brandy Nichole, a TikTok influencer, she shared her tips for creating spontaneous video content. She emphasized that it’s important to stay true to yourself and your brand while creating video content. Here are some additional tips and tricks to help you get started: Embrace Spontaneity As Brandy mentioned, the …
Duane Zingale joins me in today’s show. I met Duane several months ago through some mutual colleagues. We immediately connected as we both do similar things for our client. Similar, yet a little different. We both very much believe in relationship-based marketing and we both tend to get distracted by the cool tech stuff out …
In this week’s podcast, I share the second half of my conversation with Joanne Weiland, owner of LinktoEXPERT.com. You met Joanne in episode #048: Building the Right Connections on a Large Scale. In 2007, Joanne created a platform to make it easy to link experts to decision makers in organizations to benefit both parties. Experts …
It’s time to celebrate! I think it’s pretty cool to have accomplished publishing fifty podcast episodes. This fiftieth episode, I did something drastic. I changed my branding from the Accomplish More podcast to The Gayla Scrivener Show. The reason was I had been struggling with the “Accomplish More” name. Accomplish more is the tagline of …
It’s important to get out there and shake some hands to make valuable and meaningful connections. When you network, you learn a lot about others, their businesses, and even yourself. There comes a time when you need to break through and do more than just pass out business cards never to see the person again. …
Over the years, by helping coaches, consultants, online educators, and other small business owners by being their extra set of hands in their marketing efforts, I’ve seen what makes up a solid marketing foundation. In today’s episode, I share what I’ve learned and wish I knew when I first opened Scrivener Solutions. Marketing doesn’t have …
