In this week’s podcast, I share the second half of my conversation with Joanne Weiland, owner of LinktoEXPERT.com. You met Joanne in episode #048: Building the Right Connections on a Large Scale.

In 2007, Joanne created a platform to make it easy to link experts to decision makers in organizations to benefit both parties. Experts like coaches, consultants, speakers, team builders, trainers, facilitators, and authors in the LinktoEXPERT community are scaling their networking efforts and growing their businesses in tremendous ways.

My and Joanne’s conversation continues as we discuss what it takes to become a member of the LinktoEXPERT community and how membership can scale a solopreneur’s business.

Joanne shares how creating original content is more important than ever when it comes to marketing your business. The decision makers in who will hire you must feel like they know you by viewing a sample of your body of work before they even consider hiring you.

Have a listen to the episode as Joanne and I discuss how content creation and distribution is an important factor in building the connections and relationships to prosper in your business.