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Artificial Intelligence (AI) is no longer a term confined to the realm of science fiction. Today, it plays a significant role in the business world, particularly for small businesses. From drafting proposals to transcribing meetings, AI is proving to be a common tool for a myriad of tasks. AI can significantly streamline tasks such as …
There are four essential elements that I believe should be in any marketing plan. These parts are all connected and work together to make a strong marketing strategy. They are not separate, but each play a special role in reaching marketing goals. By knowing and using these parts well, you can create a plan that …
The terms ‘sales’ and ‘marketing’ are often used interchangeably. However, these two concepts, while closely related, have distinct differences and play separate roles in the growth of your business. Understanding these differences and learning to utilize both effectively is an essential part of growing a successful business. Marketing: Continuous Nurturing Marketing serves as the foundation, …
Businesses exist to solve problems. However, articulating how these problems are solved can often be complex and difficult. Many business owners face challenges in selling their products and services because their communication about their business ends up confusing potential buyers. Marketing your business involves finding a clear voice that defines who you are, who you …
Building a business relies heavily on effective communication. You don’t have to rely on manipulative sales tactics. By using authentic copywriting, you build genuine relationships and achieve greater success. Craig Grossman’s journey through his career navigated him to develop a spark of interest in delving deep into the field of persuasive writing. My conversation with …
In life, we often set goals far in advance, but sometimes, things don’t go as planned. This can be extremely disappointing, but it’s important to embrace change and be flexible. Making plans is an essential part of our lives. We set our goals and work towards achieving them. However, it is important to remember that …
Have you ever had a knee-jerk reaction to a negative situation and tried to immediately put a Band-Aid on it? In this episode of the Live Full Work Fun podcast, I explore how taking a pause and finding long-term solutions can lead to growth and success. Knee-Jerk Reactions vs. Objective Evaluations When faced with a …
June has been designated as Entrepreneurs’ “Do it Yourself” Marketing Month to encourage us small business owners to focus on creating and refining our marketing plans. DIY marketing can be a great way to save money and learn new skills, but it can also be incredibly time-consuming and risky. Before deciding to take on your …
In keeping with this month’s series about networking, today’s episode is about my networking intentions when I attended Podcast Movement 2021 in Nashville, TN at the beginning of August. It was my first live conference since 2019. I had become accustomed to not going to these types of events. Like most everyone on the planet, …
Just because you’re building an online business so that you may not be tied down geographically and can work from practically anywhere, doesn’t mean that you shouldn’t do any face-to-face networking. In this episode, I share how belonging to a professional networking group early in my entrepreneurial journey jump started my business. Key things to …
