Cooking Up a New Career with Fran Groesbeck

Fran Groesbeck had taken her over 29 year of housewares industry experience and took the leap into becoming her own boss. She pushed through her fears of leaving a steady paycheck to create the business and lifestyle that had been living in her dreams.

She uses her experience that includes product development, sourcing, manufacturing, and retail marketing into her marketing company, Ten Touch Creative Agency. She pairs the best of both worlds–strong technical knowledge and understanding of the housewares industry and applications, with strong creative and problem-solving skills to find the right solution for the challenge at hand for her clients.

Fran has recently been selected as the new Managing Director of the Cookware Manufacturers Association where she is embarking on another dream career adventure.

In this episode, Fran shares her challenges of starting her business and growing at a rate faster than she ever imagined. She also shares great nuggets of marketing wisdom.

Enjoy!