Brandon Birkmeyer is a personal branding expert and podcasting coach. A while back, Brandon and I had a conversation where he shared tips for starting and sustaining a successful podcast.
Here are some of the highlights from our conversation:
Planning Your Podcast Ahead is Key
According to Birkmeyer, one of the biggest mistakes people make when starting a podcast is failing to plan ahead. Creating content and promoting it takes a lot of effort, and without a clear plan and goals, it’s easy to lose motivation. Birkmeyer suggests that podcasters should have a clear understanding of why they’re podcasting in the first place and what they hope to achieve. He recommends planning out episodes well in advance to stay several months ahead of content and avoid burnout.
The Value of Community
Building a supportive community of like-minded individuals can be a game-changer for podcasters. Birkmeyer highlights the importance of networking with others in the industry and finding mentors or coaches who can guide you through the process. He also encourages podcasters to engage with social media and reach out to potential guests via direct message.
The Role of Podcasting in Personal Branding
For Birkmeyer, podcasting is an essential tool for personal branding. It helps fuel network growth, enhances relationships, and attracts people to your website and social media platforms. By creating content and sharing ideas on a podcast, individuals can find their voice and get inspired to leave corporate jobs and pursue their passions. Birkmeyer also suggests that podcasting can provide a foundation for other endeavors, such as public speaking, coaching programs, and writing books.
The Benefits of Finding Your Voice
Birkmeyer is a big proponent of finding your voice and using your ideas to create something unique. He recommends taking hobbies and turning them into activities, investing time in creating content, and not just taking in information. By doing so, individuals can develop their creative juices and turn their passions into businesses.
Final Thoughts to Improve Your Podcasting Journey
Birkmeyer’s insights and advice provide a wealth of information for anyone looking to start or improve their podcasting journey. By planning ahead, building a community, and finding your voice, podcasters can create successful and engaging content that resonates with audiences. For more tips and strategies, check out the Brands on Brands podcast and Birkmeyer’s coaching programs.
Connect with Brandon Birkmeyer:
- Website: https://www.brandsonbrands.com/
- Instagram: https://www.instagram.com/brandonbirkmeyer/
- Facebook: https://www.facebook.com/bbirkmeyer
- Twitter: https://twitter.com/bbirkmeyer
- LinkedIn: https://www.linkedin.com/in/bbirkmeyer/
